I am Luiz Felipe

Double Diamond: Application of discovery and definition methodology to ensure the right problem is being solved before the delivery phase

Information Hierarchy: Strategic organization of screen elements to guide user attention and prioritize highest-conversion actions

Benchmark: Deep analysis of competitors and market references to identify differentiation opportunities and usability patterns

Heuristic Analysis: Technical interface auditing based on usability principles

Wireframes: Building low and mid-fidelity skeletons focused on structure and functionality, enabling rapid iterations before visual refinement

Icons: Development of proprietary icon sets or technical curation based on grid, legibility and accessibility. 3D Illustrations: Integration of three-dimensional visual elements to enrich the interface and modernize the product visual language

Prototypes: Creation of high-fidelity prototypes with advanced logic and complex interactivity for critical flow validation and realistic usability testing

Components: Creation and maintenance of scalable libraries and Design Systems using Auto Layout, Variables and variants

Flows: Detailed user journey mapping and information architecture

Presentations: Translating design decisions into business arguments for stakeholders, focusing on metrics and user problem resolution

Kick-offs: Leading initial alignment meetings to define scope, business objectives and technical expectations

Dynamics: Facilitating co-creation workshops and brainstorming sessions

Design Critiques: Promoting a culture of constructive feedback

Usability Testing: Planning and executing moderated and unmoderated tests to identify friction points and validate solution hypotheses

Quali and Quanti Research: Application of mixed methods (interviews, forms, data analysis) to understand user behavior

Recruitment: Definition of key user profiles and management of the recruitment process

Research Plan: Structuring investigation schedules and methodologies